MRS/BIG Business-to-Business Research Award
This Award is designed to recognise outstanding research specifically in the business-to-business arena.
The judges look for full papers, not synopses, which clearly demonstrate both the innovative nature of the work and the demonstrable outcomes.
Papers describing both stand-alone B2B and B2B within B2C projects are equally eligible, but the latter are judged on the B2B element alone.
The paper which best demonstrates research quality and vision (methodological or interpretative) and its effectiveness or application in the business-to business sector will win the award.
Papers presented at Research 2011, BIG Conference 2011, BIG Forum or published in the IJMR (International Journal of Market Research) are automatically considered for the Award. Authors of these papers do not need to make a separate submission.
Papers may also be submitted specifically for this award. New and unpublished work is welcome.
Note: this Award is judged separately and all applications are forwarded to the BIG Panel who contact shortlisted candidates direct.