This prestigious annual award, first presented in 2003, is for outstanding innovation in the application of software or technology for market, opinion and social research which has directly achieved a demonstrable improvement in the effectiveness of actual research delivered. Entry is open to anyone developing or using technology in any of these areas of research.
The shortlist of finalists was announced at the ASC Conference on 22 September 2011 in Bristol and the winner will be announced at the Research Awards Dinner on 12 December 2011.